The Project

Why should all makeup brushes be the same? With River, we’ve completely reinvented the way you experience beauty. Our modular brush with interchangeable heads gives you a unique, bespoke set designed to meet your every need. It’s compact, versatile and made to simplify your routine without compromising quality or sustainability.

River isn’t just an accessory, it’s a choice. A choice for those who want to reduce waste without sacrificing style. A choice for those who value convenience while remaining committed to a more conscious future. Every detail, from the eco-friendly bristles to the elegant magnetic “easy-lacing” technology , is designed to last and adapt to you.

With River, you're not just buying a brush, you're embracing a new way of experiencing beauty, where every tool reflects your style and values. Because nothing like this has ever been seen before.