OUR STORY
Born twice.
The first time, post-war.
Our grandfather's wool mill. Three siblings. Seven prototypes. A brand launched on March 21, 2026.
01
From a wool mill.
The name River comes from our grandfather's wool mill. In the postwar he turned waste materials into fine fabrics. A principle that came back to mind when we started.
02
The idea.
One evening in 2023, Lorenzo was in his brother's room and asked himself «Why can't we innovate in an industry that's been monotonous for years?». Everything started from there.
03
Too many brushes. None the way we wanted.
The market sells 24-piece kits to people who use 4. Plastic passed off as professional, products designed to be replaced. We decided to do the opposite.
04
Seven prototypes in two years.
Magnets that didn't hold. Wood that swelled, then bamboo. Packaging wrong three times. Our sister Emma helped us with CAD: every millimeter passed through her computer.
05
A system, not a kit.
An FSC bamboo handle. Three interchangeable magnetic heads. You change only the head that wears out. You don't throw away the handle. Less in the bin.
06
Honest about who we are.
FSC bamboo, recyclable aluminum, biodegradable bristles, modular system. We're not yet the fully sustainable brand we want to be. It's where we start.
07
A beginning, not an arrival.
The shop opened on March 21, 2026. Since that day, every morning someone new arrives. We want to grow slowly, listening to whoever buys from us.